Creating digital experiences that make sense in real use
I'm a Brazilian Product Designer based in London.
I'm currently working as a freelance Senior Product Designer with Strategy CX, contributing to products and experiences for clients such as Herbalife and Pro2Col.
Prior to that, I worked at Grupo SBF, Brazil's largest sports ecosystem, where I designed products across Centauro, Nike BR and Spoint. Earlier in my career, I worked at Delivery Center and Contabilizei, LATAM's largest B2B accounting platform.
Working in different industries exposed me to a wide range of users, business models and product challenges. Today, I combine research, content and systems thinking to create experiences that are clear, scalable and valuable for both users and businesses.
Download CV
hello.luanagomes@gmail.com
LinkedIn
Selected Experience
Product Designer (Freelancer)
2025-Now
Product Designer at Grupo SBF
2022-2025
Content Designer at Delivery Center
2020-2022
UX Writer at Contabilizei
2016-2020
Recommendations
Luiza Prade,
Product Designer Specialist
“I strongly recommend Luana to companies looking for a professional who brings a perspective that is still rare in product teams: someone who naturally thinks content-first, communicates ideas clearly, and approaches work with creativity, kindness, and thoughtfulness, contributing positively to both the product and the people around her.”
Ayrton Gutierrez
Product Designer Senior
“Luana’s work is rigorously data-informed and research-driven. I highly recommend her to any organization seeking a versatile professional capable of challenging the status quo and delivering solutions that generate real value for both the business and the end users.”
Marina Domingues
UX/ Design Manager
“(…)her close collaboration with squads led to a more strategic presence within specific tribes.
I recommend Luana with complete confidence for complex environments that demand maturity, strategic thinking, and excellence in building good experiences.”
Ana Maraysa Santos
Designer Manager
I had the pleasure of leading Lua during her transition from Content designer to Product Designer, and it was truly special to witness her growth so closely.
It’s been amazing to see how this effort translated into her work, with thoughtful prototypes and clear, well-structured documentation that support both product and business needs.
Get in touch!
hello.luanagomes@gmail.com
LinkedIn
London, UK